Okinawa General Secretariat “Reiwa 2nd year Okinawa liquor manufacturing industry independence promotion project”
(Collaboration with TOW Co., Ltd. (re-consignment))
［Start of the project］
April 2020
［Project description］
- Implementation of overseas product differentiation strategy (terroir strategy) utilizing awamori produced from long grain rice grown in Okinawa
- Implementation of overseas sales strategy (mariage strategy) that combines proposals such as food and awamori pairing
http://www.ogb.go.jp/-/media/Files/OGB/Soumu/choutatu/pdf/R020401F1_awamori.pdf (Japnese)
National Tax Agency “Reiwa 2nd year branding promotion project for Japanese alcoholic beverages”
［Start of the project］
June 2020
［Project description］
Terroir branding by systematizing water quality analysis of sake-prepared water corresponding to geology
https://www.nta.go.jp/taxes/sake/boshujoho/pdf/06.pdf (Japanese)